• Steve Braidford DipPFS MLIBF Director & Financial Planner

      Specialising in financial planning, investing, pensions and retirement planning, Steve is a Certified Financial Adviser and has been part of the senior management teams for some of the biggest advice businesses in the UK. He’s a well-known face in the financial services community.

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    • Gareth Higton BSc (Hons) CeFA DipPFS Director & Financial Planner

        Specialising in financial planning, investments, pensions and retirement planning, Gareth has been helping his clients meet their lifetime financial objectives since 2010, gaining a huge amount of experience working with many different types of clients.

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      • Bill Elkin BSc(Hons) Dip PFS
        Bill Elkin BSc(Hons) Dip PFS Compliance Director & Head of Para Planning

          With over 20 years’ experience as a regulated financial adviser, Bill brings a wealth of financial planning experience to the business. In providing internal compliance support, Bill monitors the ongoing quality and suitability of Milestone’s Financial Life Planning to protect clients and ensure they are treated fairly in line with FCA requirements.

        • Bill Ward Financial Planner

            Bill Ward has an enviable reputation of being one of Merseyside’s leading financial advisers. He has been providing independent financial advice for over 30 years. ‘Solving a problem a client doesn’t think is solvable and helping them to get the best life possible with their money. I still get a buzz from making a difference to someone’s life’ says Bill.

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          • Robert Whittle Financial Planner

              Rob is an equity partner of Parkgate and has been providing professional financial advice to clients since 1985. Rob specialises in retirement and estate planning with an emphasis on wealth management and estate transition.

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            • Lee Travis DipPFS MLIBF Financial Planner

                Lee began giving financial advice in 1999, and has since then held various management positions including building society manager and CEO of one of the largest training academies for financial advisers in the UK. Lee is a Certified Financial Adviser.

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              • Alan Hodgson DipFA, MAQ Financial Planner

                  Originally from an insolvency background, Alan joined Parkgate in November 2014. Bringing a wealth of experience, Alan deals with all aspects of financial planning for the benefit of both individual and corporate clients.

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                • David Jones DipPFS Financial Planner

                    An independent financial adviser since 2018, David is passionate about helping his clients make sense of their financial arrangements and to actively plan for the day when they can achieve true financial freedom.

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                  • Jackie Williams DipPFS
                    Jackie Williams DipPFS Financial Planner

                      Having worked in the financial services industry since 1983, Jackie brings a broad spectrum of experience to Milestone. She is diploma qualified and is currently working towards her advanced diploma. Previously, Jackie was our Head of Paraplanning, where she provided technical support when overseeing the paraplanning team.

                    • Matthew Taylor DipPFS
                      Matthew Taylor DipPFS Financial Planner

                        After graduating in 2000, Matt started working in the financial advice sector for a large multinational bank in the UK and Jersey until 2007.  From then onwards, he has provided advice when holding Pension clinics for Group Schemes and by  looking after Private Clients.

                      • Carl Gidman FPC CeMap CeRER Independent Mortgage, Equity Release and Protection Adviser

                          Having begun his career in financial services in 1981, Carl offers broad experience working with his clients, guiding them through the many complex aspects of mortgage planning to ensure they fully understand their options and desired outcomes.

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                        • Mark French CeMAP
                          Mark French CeMAP Independent Mortgage & Protection Adviser

                            Mark has over 30 years’ experience in the Financial Services Industry. He worked his way through the Banking Sector and became a fully qualified IFA with high street names such as Abbey National and Skipton Building Society.

                          • Dave Pryce
                            Dave Pryce Operations Manager

                              Dave has over 30 years’ experience working in financial services. Prior to joining Parkgate in 2018, he worked for a number of the high street Banks including NatWest, Royal Bank of Scotland and The Co-operative. Dave now manages our operations. Since joining Parkgate, Dave has qualified as a will writer and estate planner and is an associate member of the Institute of Professional Will Writers.

                            • Samantha Booyens
                              Samantha Booyens Office Manager

                                Samantha joined us in March 2022 as our Office Manager. She has over 25 years’ experience in financial services having worked for various firms in South Africa prior to joining us.

                              • Hayley Lilliott
                                Hayley Lilliott Finance Manager

                                  Hayley has more than 25 years’ experience working in the financial services industry and in supporting financial planners. Hayley joined Parkgate in May 2019 to help streamline reconciliation and internal finance reporting systems.

                                • Lauren Brooks
                                  Lauren Brooks Paraplanner

                                    A graduate of Liverpool John Moores University, Lauren joined the team after nearly five years in financial services. Bringing with her broad knowledge and experience, Lauren has recently obtained her certificate in financial services qualification. Lauren is now keen to undertake her RO examinations to obtain her diploma.

                                  • James Oliver
                                    James Oliver Paraplanner

                                      James has 23 years’ experience in the financial services industry and has gained experience of all aspects of financial planning. James is a valued member of the team as a respected paraplanner. James is also currently studying for his Diploma in Financial Planning.

                                    • Samantha Yaffe
                                      Samantha Yaffe Paraplanner

                                        Samantha has been in Financial Services since 2005, having worked for a number of firms in all areas of financial advice. Sam holds both the Certificate and Diploma in Financial Planning and has been a Paraplanner for the past 11 years.

                                      • Joe Kelly
                                        Joe Kelly Paraplanning

                                          Joe joined our Paraplanning Team in January 2021. Even though Joe has only a couple of years’ experience in the industry he has already achieved his Level 4 Diploma in Financial Planning and is currently studying towards becoming a Chartered Financial Adviser.  Whilst he has joined our Paraplanning Team he will be assisting and learning all parts of our financial planning business.


                                        • Suzanne Bradley
                                          Suzanne Bradley Personal Assistant

                                            Suzanne joined Parkgate in January 2021 and is undertaking the key role as the Personal Assistant to our Senior Partner, Bill Ward. She brings a wealth of experience to Parkgate with over 30 years’ experience in Financial services having previously worked for companies such as, MBNA, NatWest Bank and the Co-operative Bank.

                                          • Paula Delaney
                                            Paula Delaney Personal Assistant

                                              Paula joined Parkgate early in 2015 as a client services assistant. Bringing 25 years’ of experience working daily with customers in the banking industry, Paula enjoys being part of a team that puts the client at the heart of everything they do. Paula’s role is to support clients with their specific and everyday needs, to process their new business requirements and to keep them up to date with all their arrangements.

                                            • Danielle Dwyer
                                              Danielle Dwyer Senior Administrator

                                                Danielle began her career in the financial services industry 13 years ago and has been with Parkgate for 10 years. After gaining experience within a Business Support role, Danielle progressed to Senior Partner PA before applying her skills and experience to her current role as Senior Administrator. Danielle has built strong relationships with clients and believes our clients should always come first.

                                              • Ellie Roberts
                                                Ellie Roberts Administrator

                                                  Ellie started her career in financial services as an apprentice. Having excelled in the role Ellie is now a full-time administrator for Bill Ward our Director. She is motivated to progress further by taking her RO examinations. During her time with us Ellie has established excellent client relationships and always prioritises the client’s needs first.

                                                • Jenny Daly
                                                  Jenny Daly Administrator

                                                    Jenny has over 30 years’ experience in Financial Services working in various Administrator and Personal Assistant roles. She works closely with our financial planners and our wonderful support team.

                                                  • Ross Welsh
                                                    Ross Welsh Administrator

                                                      Ross has worked within financial services since 2017. He successfully passed his Level 4 Diploma for Financial Advisers in 2019 and is a member of the London Institute of Banking & Finance. Ross is an Administrator for a number of advisers. He has ambitions to become an adviser himself in the future, working his way up through Administration and Paraplanning along the way.

                                                    • Anthony Cunningham
                                                      Anthony Cunningham Administrator

                                                        Anthony joined the team in September 2021 and is currently in the role of Administrator for several advisers, with a view to move into a dual Paraplanning position in the near future. Anthony has 8 years in the financial services industry and takes pride in supporting clients; communicating updates and solving problems, as well as processing and submitting business.

                                                      • Jessica Braidford
                                                        Jessica Braidford Administrator

                                                          Jess joined Parkgate in August 2019 after completing her A Levels and has become a valuable member of our Administration Team.

                                                        • Sam Braidford
                                                          Sam Braidford Intern

                                                            Sam has joined the team as an Intern. He is currently studying for a Business Management Degree at Manchester Metropolitan University. Sam has also passed his final exam with the Chartered Insurance Institute and is now Diploma qualified. His next step is Chartered status.

                                                          • Barry Caldow AIPW
                                                            Barry Caldow AIPW Will Writer & Estate Planner

                                                              Barry ensures the highest standards of customer service in our estate planning arm, Parkgate Legal Services Limited. With a postgraduate Diploma in Management Studies – and while working as an Independent Financial Adviser and then as a Senior Manager in the public sector overseeing a multi-million pounds operation – Barry has over 30 years’ experience and an impressive record of putting customers first.

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